LOS ANGELES (AP) — Straight women who need help transforming their sloppy husbands or boyfriends into attractive and socially adept creatures should tune in to Bravo’s new series.

Get the right man for the job — the right GAY man. That’s the premise of the new series in which style-challenged straight men are overhauled by experts whose credentials include being gay.

“Queer Eye for the Straight Guy,” debuting 10:00 p.m. EDT Tuesday, July 15, with two back-to-back hours, is a clever and entertaining twist on the newly popular makeover shows. It even manages to impart a message.

Straight and gay men “are just guys, and they want to feel good about themselves,” said David Collins, the series’ creator. “We all do.”

In “Queer Eye,” gay and straight men forge a new kind of brotherhood, one cemented by properly applied hair gel.

Gays, at least the ones featured in the series, are leagues ahead in knowing how to achieve lifestyle perfection. The straight men are a group of sad sacks in need of rehab.

They don’t know how to dress or groom themselves properly, make their homes comfortable or entertain for business or family.

“Let’s talk about the shaving, or lack thereof,” one “Queer Eye” experts tells a stubbly subject. “Shaving is one of the simple things you can do to make it look like you’ve given some thought to your look.”

Family members are far less diplomatic.

“He looks like a clown,” a wife says in lamenting her unkempt spouse.

A second gay-themed series arrives on Bravo on July 29. In “Boy Meets Boy,” a gay leading man will choose from 15 potential mates — with the twist that some are actually heterosexual.

While there is some stereotyping at work in “Queer Eye,” Collins emphasizes that each of the style mavens — dubbed the “fab five” — stands on their professional credentials and not their sexual orientation.

“We were very specific about the fact that just because you’re gay doesn’t give you style, taste and class,” Collins said. “Just because you get your gay card doesn’t mean you know how to arrange flowers.”

The pros include food and wine connoisseur Ted Allen, co-author of Esquire magazine’s “Things a Man Should Know” column, and Thom Filicia, named by House Beautiful magazine as one of America’s top designers.