san diego
Logo launches on Time Warner Cable
Launch party with cast of ‘Noah’s Arc’ at Bourbon Street
Published Thursday, 01-Feb-2007 in issue 997
MTV and Time Warner Cable are hoping that the thousands of GLBT TV viewers in the San Diego area who have said “I want my gay TV” will soon be satisfied.
This month, Time Warner Cable subscribers will be happy to know that their requests have been answered when the Logo network launches throughout the San Diego area.
“With such a strong gay and lesbian community, San Diego is a crucial market for Logo to fully launch into,” said Steven Fisher, Logo’s vice president of communications.
To help with the launch, the cast of “Noah’s Arc” – Logo’s hit flagship series about four African-American gay friends in Los Angeles – will be on hand for a special San Diego launch party. The event will take place at Bourbon Street, located at 4612 Park Blvd., on Saturday, Feb. 3, at 9:30 p.m.
Logo on Time Warner, channel 228, will join Here!, the only other GLBT-themed television network. Viewers may remember the now-defunct Q Television Network, which folded last year after struggling to stay on the air.
Logo is the first gay-themed television channel available in homes on basic cable service.
“We will be able to bring powerful programming into the homes of thousands of people, and even those who do not represent the GLBT community,” Fisher said.
Logo is advertising-supported and owned by MTV Networks, a division of Viacom. Advertisers on Logo include big-name corporations such as Motorola, Miller Lite and Subaru.
Launched in June 2005, the channel has been available locally through Cox Cable, which controls the bulk of San Diego’s cable service, and is available in 26 million homes nationwide, as well as online at www.logoonline.com.
Programming on Logo includes movies, documentaries and profiles with realistic and positive portrayal of GLBT people.
“Every new home represents another family that is able to see themselves in a very unique way on television and in a positive light,” Fisher said.
Logo acquisitions include more than 300 films and documentaries including In & Out, Adam & Steve, Billy Elliot, Broken Hearts Club, Boys Don’t Cry, Thelma & Louise, Mulholland Drive, Paris is Burning and Latino Beginnings.
Additionally, Logo offers the world’s largest collection of GLBT-themed video online, including complete films, series, music videos and news from “CBS News on Logo.” Also available on Logo’s Web site is “TripOut” travel, news from 365gay.com, “NewNowNext” blog and entertainment news and features from AfterEllen.com and AfterElton.com.
MTV Networks recently announced that it plans to bring “Noah’s Arc” to the silver screen in 2008 as Logo’s first original theatrical film. Logo’s most popular series, “Noah’s Arc,” premiered in October 2005 just months after the launch of the network. The show, which became the first television series about GLBT people of color, follows the lives and loves of four African-American gay men in Los Angeles.
“‘Noah’s Arc’ has one of the most intensely loyal fan bases in television, and we’re thrilled to harness the power of film to let Patrik-Ian Polk continue the story he has so skillfully woven,” said Brian Graden, president of Logo, about the show’s creator and executive producer.
E-mail

Send the story “Logo launches on Time Warner Cable”

Recipient's e-mail: 
Your e-mail: 
Additional note: 
(optional) 
E-mail Story     Print Print Story     Share Bookmark & Share Story
Classifieds Place a Classified Ad Business Directory Real Estate
Contact Advertise About GLT