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Arts & Entertainment
Liquid360
Published Thursday, 12-May-2005 in issue 907
Since an early age, Liquid360’s Bruce Donally enjoyed singing in the shower. It wasn’t until he met Mitch Williams, though, that his professional music career began. The two close friends met about 10 years ago in a local record store and, after realizing that they shared the same passion for music-making, decided to form a band.
What started out as a rock band eventually evolved into what they are now: an electronic dance-music duo. “What turned us off about being in a rock band were the people,” recalls Donally. “They really tried to live up to the lifestyle. We also decided, why not do what we love and enjoy the most – dance music.”
From that day on vocalist, DJ and producer Donally and synthesizer programmer and engineer Williams have been making a name for themselves by remixing popular artists such as Cher, Tweet, the Black Eyed Peas, Pink and Mya. But it isn’t until now that the pair decided to come out with an original, full-length CD, which promises to be a success.
While their main focus now is to write and create fully-original songs, their first two singles are covers of two very popular ’80s songs. Erasure’s “Chains Of Love” and Depeche Mode’s “Strange Love,” says Donally, “are our two favorite songs, so that’s why we added them to our CD and made them our first singles.”
Donally, who relates the current success to having made their first full-length music video for the song “Chains Of Love,” said, “Now that our video is being played at clubs and people have put a face to Liquid360, we have being seeing a lot more interest in us, and for us to go and perform in different cities.” Tucson and Seattle are two that may be in the near future.
Just back from Phoenix, where they performed at Pride, Donally and Williams are looking forward to working on the San Diego “gay-anthem circuit song,” called “We Are Free,” for which they are considering several vocalists.
“We want someone who is easily recognizable and who was a great voice,” Donally said.
With so many things going on for Liquid360, especially in the gay community, straight Williams doesn’t seem to mind at all. For the last four years, which they have devoted to creating dance music, gay clubs and events are de jour. In fact, Donally is a regular DJ at Hillcrest clubs, such as The Flame and Numbers, where he is known as Brucy Bruce.
What’s next for the team that has stuck together through rock ’n’ roll? One thing is working on the video for Liquid360’s first original dance song, “Shake Down,” which they have begun filming in various club locations. “We have filmed inside a club in San Francisco and we now have permission to film inside The Flame. We just want a club-scene theme for the video,” Donally explains.
Another is finding the perfect vocalist for this year’s Pride anthem song, and hopefully acquiring some more fans and success along the way.
Looks like Liquid360 is a band worth keeping an eye on.
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